Images are essential for posts that are informative, promotional, or educational. Marketers use images to paint a picture and tell a story. However, generating content of that quality and quantity can divert time and resources from other important aspects of a marketing campaign. With AI technology, images can be created using software and prompts to explain what is needed.
AI Generated Images are very flexible and can render styles in several ways at a moments notice. Imagine being able to describe exactly what you want and get an image back.
Although artificial intelligence can’t yet fully express every single idea or thought in the same way a human can, it definitely gets the idea and helps explain or inspire further thought. Social media teams can brainstorm, create a loose concept or sketch, and incorporate visuals into a design using AI. AI-generated images can inspire further thought and be edited to make it more aligned with the style the social media team needs.
For social media marketers, AI-generated images provide several opportunities to quickly produce a variety of new ideas. For example, the styles, themes, and compositions needed for social posts can be generated to stay on-brand and keep things interesting.
Using AI to generate visual content helps teams quickly create initial concepts. Marketers can use AI generated visuals to quickly build out ideas and use them in their campaigns after making adjustments.
Creating Content for Different Platforms
The challenges of creating visuals for social media continue as campaigns require different formats for different social platforms. Marketers can use AI to quickly adapt a central idea or campaign to various creative assets.
The Role of an AI Media Generation Platform
An AI Media Generation Platform can take social media content creation beyond images and incorporate other media.
For example, a marketer can use AI to create an image, and then conceptualize and create a video, before combining it with audio to create a complete social campaign.
This type of integrated and connected workflow within an AI Media Generation Platform reduces the need for marketers to move between multiple applications.
Supporting Product Promotion
Social media product visuals are important for companies to gain exposure and promote their products. Artificial Intelligence can help brands visualize product backgrounds and environments using a variety of concepts.
Encouraging Creative Experimentation
AI can accelerate and support the creative process to let content creators easily try different directions to see what works best.
Marketers can adjust prompts, styles, compositions, and themes to discover different ideas that may better resonate with their audience. The ability to experiment easily as part of the brainstorming process for a campaign can be powerful.
AI-generated content will not replace human creativity.
There are many elements of the campaign development and creative process that still require human control and determination, including campaign message development, audience understanding, main idea expression, brand consistency, etc.
AI image outputs should always be vetted for accuracy and appropriateness before publication.
AI Generated Images can be especially helpful when experimenting with new creative concepts for product and service promotion. AI-generated content can assist with a variety of processes in the campaign development and creative process, from ideation to production, if integrated with other AI content generation technologies (i.e. other digital media).
Xelta AI provides several free tools to assist users with the AI-powered process for creative production of images, videos and audio content for marketing and promotional use.
